Hey, I’m Sari.

I advice early stage startup entrepreneurs with their business, growth, fundraising and M&A.

Founders usually come to me at the point where the next step is one they have not taken before.

Work with Me

Fundraising & Investor Readiness

Your startup could be pre-revenue or at seed stage. We will go through your history, the milestones you have achieved, and where you want to take the company next. That might mean angels, VCs or grants, or a combination of all three, which is what I had. In the end, you are the biggest reason someone invests. I help you pitch yourself and your business the way investors want to hear it.

M&A and Exit Advisory

We will start by working out who would strategically want to buy your company and why, and then approach them properly. I help you build the deal materials and the data room, and I stay with you through the indications of interest, the LOIs and the diligence that follows.

The part that matters most is seeing the red flags early and talk about the numbers and valuation. And this is probably the first company you have ever sold. The people with lawyers and CFOs across the table do this every year. That gap is the whole reason to have someone beside you. I am not expensive investment banker or lawyer, but someone that has done it and can support the founders how to communicate everything also to the board or shareholders.

Growth & Go-To-Market

We will look at who you are really selling to, what you should charge for it, and which partners and channels will get you there faster. At some point every founder has to stop being the only person who can close a deal, and that handover is harder than it looks. I have done it myself.

  • 1 Exit

    as the 1st Nordic edtech
    company sold to US

  • 10M in Funding

    raised from investors
    and organizations

  • 30 Countries

    expanded into
    with paying customers

  • "Some advisors are good, a few advisors are great and then there are the ones I count on fingers of one hand which are "n of 1". They are ex-Founders who have been there, done that, they have spent the time in the arena and have the scars. For investors like me they don't have surnames anymore. Sari is one of those. Singular. If you are a founder, stop looking. You have found the person you need."

    Colin Brown, Sparkmind Capital | Helsinki, London

  • "Sari is an exceptional sounding board for my business. Her international experience and business background are rare, and she brings both to every conversation. She knows, she helps, and she shares with real honesty. Not just her achievements, but her failures too, so others don't walk into the same ones. Very few founders do that."

    Katia Al-Kaisi, Education House Finland | Dubai, Baghdad, Helsinki

  • "While talking with other people in our fund Zanichelli Venture, I’ve started noticing that I’m saying things like: «Well, this startup is interesting, but unfortunately it’s missing a Sari», meaning they don’t have someone with the kind of neutron-bomb-grade business development energy. Don’t miss the opportunity to work with her, if you have the chance!"

    Enrico Poli, Zanichelli Venture | Bologna

  • "I came away so impressed by Sari's skills as a founder and company leader being able to assess and enter new markets (products, ages, geographies) as well as an uncanny ability to build awareness of her company and a strong following around her speaking. She should be able to make the move to product leadership within a larger company or to return to entrepreneurship or even start-up investing or advisory!"

    Christopher Nyren, Educated Ventures | Chicago

  • "Sari has been part of the Female EdTech Fellowship since we founded it, and she is one of the first people I send founders to when the questions get real. She works with our cohorts on sales and growth, on fundraising, and on the exit conversations most early-stage founders are not prepared for. What makes her different is that she has done all of it herself, so she says the honest thing rather than the encouraging one."

    Svenia Busson, Female EdTech Fellowship | Paris

Get in Touch!

Tell me about your company and what you are trying to solve. I will give you an honest answer on whether I can help. And if I am not the right person for it, I will try to connect you with someone in my network who is.

Work with me

I´have worked with

  • SPARKMIND CAPITAL

    In my role as a part-time Venture Partner, I focus on empowering Sparkmind Learning fund´s 20+ portfolio companies to achieve international growth and successful fundraising & exit. My work emphasizes building strong networks and facilitating impactful collaborations.

  • IMAGI

    asked me to help them to raise their seed round and I joined their team as full-time Chief Growth Officer. TechCrunch announced imagi´s 4.5M oversubscribed round in 2026 that was led by Brighteye Ventures and DayOne Capital, following by FemInvest and angels from OpenAI, ElevenLabs, Lovable, Kahoot and GitHub to name a few.

  • ACCELERATE LEARNING

    supports over 9 million students and 750,000 teachers in the USA & acquired Kide Science in 2023. I worked there 2 years as part of their executive leadership team as global Managing Director for the early years education division.

  • KIDE SCIENCE

    was a University of Helsinki research spinout that scaled to 30 + countries and was sold to the US as the 1st Nordic Edtech Company. I was the founding CEO, raised millions and hired the best people to have unbelievable team culture.

  • SESAME STREET

    and Sesame Workshop partnered with Kide Science for a project in rural areas of Mexico. This was funded by the Foreign Ministry of Finland & Business Finland to support a Mexican partner PAUTA.

  • DREAMWORKS

    animation partnered with Kide Science to produce lesson plans for its hit Netflix series Gabby’s Dollhouse for 3 seasons.

  • SANOMA

    asked Kide Science to produce activity book series for Oppi&ilo. These 4 books with Kide Science story characters were sold in all book stores in Finland.

  • YLE

    is Finland’s own public service broadcasting company. You can watch 3 seasons of TV Show Tiedonjyvä at Yle Areena starring Kide Science founders Jenni & Aino making similar science experiments with kids like you can try with Kide Science.

  • SAMSUNG

    was the main sponsor for Slush 2014. I worked 3 years at Samsung as Channel Marketing Manager at that time. I acted as a local launch tower managing communication and activations for new product launches.

  • DISCOVERY

    New TV channel TV VIISI was launched in Finland when I started my 3 years journey as account manager, so I truly learned what new business sales requires.

  • KÄRKIMEDIA

    is a unique sales and marketing organisation and one of the largest media companies in Finland representing the biggest 30+ newspapers locally. I worked there for 3 years as Key Account Manager.

  • STOCKMANN

    department store division (Finland, Baltic, Russia) had it´s own ad agency internally. I worked there as marketing coordinator for 3 years + 5 years in sales & team lead.